Bolster Marketing Site
Giving the Bolster brand and credibility a fresh new look to better align with it’s new business direction.
Contributors:
Martin Banuelos
Holly Enneking
Rachel Henry
After Bolster started its pivot from closed executive marketplace, to technology-powered executive search firm, the marketing website needed an overhaul. An overhaul to not just reposition the messaging, but to also condense the structure of the pages to make sure that it delivered as much relevant information to incoming traffic as possible. After auditing the site a working along side Marketing, we came to the conclusion that our goals for this site were the following:
The first order of business was condensing the page structure, allowing for more information density, and added credibility up from with client logos and metrics.
Once the overall idea around the new hierarchy was approved, the next phase was iterating on the new layout. One on Bolster's values and a business initiative centered around people. More specifically, talent and clients. We wanted to make sure that Bolster's brand and mission was people and relationship focused first, and support by technology, rather then trying to sell itself as a tech-first, automation tool for recruiting.
